In March 2000, Sonic Industries wanted a new and unique music experience for their restaurants. They partnered with StudioStream Signature Sound to create a music program that feels like "you are on a vacation on a cool summer day" with a family-friendly, contemporary aura. StudioStream came up with the innovative idea of creating a live music program complete with DJs that interact with Sonic's customers and environment, taking requests and shout outs from Sonic customers every day of the week.
The live radio shows captured Sonic's desire for a fun, contemporary music experience that was unique from their competition, and in 2001 Sonic Radio was on the air nationwide. A decade later we are still providing all 3,500 Sonic Drive-Ins in the country with an awesome music program featuring your favorite music, entertaining DJs, and daily specials.